Privacy Policy

1. Overview

This Privacy Policy describes how Sapience Group LLC (international) and SG Brands LLC (US-based), doing business as UVBrite (hereinafter referred to as “UVBrite,” “we,” “us,” or “our”), collects, uses, protects, and shares your personal information when you visit our website, purchase our products, or interact with our services (collectively, the “Services”).

By accessing or using our Services, you acknowledge that you have read, understood, and agree to the data practices described in this Privacy Policy.

2. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“Personal Information”). We collect this information directly from you, automatically through your use of our website, and from third-party partners.

• Identifiers & Contact Information: Name, shipping address, billing address, email address, and telephone number.
• Commercial & Financial Information: Products purchased, order history, and payment information (processed securely by our third-party payment processors; we do not store full credit card numbers).
• Internet & Electronic Network Activity: IP address, browser type, operating system, device identifiers, referring URLs, pages viewed, and your interaction with our website and advertisements.
• Communications: Records of your interactions with our customer service team, including emails, chat logs, and direct messages on social media.
• User-Generated Content: Product reviews, photos, or videos you submit or tag us in on social media.

3. How We Use Your Information

We use your Personal Information for the following business and commercial purposes:

• Fulfillment: To process transactions, ship orders, and provide customer support.
• Communication: To send order updates, tracking information, and respond to inquiries.
• Marketing (With Consent): To send promotional emails, newsletters, and SMS text messages regarding new products, sales, and events.
• Personalization & Analytics: To understand how users interact with our site, improve our website functionality, and deliver personalized content and advertisements.
• Security & Compliance: To detect fraud, prevent unauthorized access, and comply with legal obligations.

4. SMS & Text Message Privacy

We value your privacy regarding text messaging. If you opt-in to our SMS marketing program, we will use your mobile number to send you text messages regarding order updates and promotional offers.

• Strict Non-Sharing Policy for SMS: Your mobile phone number, SMS consent status, and opt-in data will never be sold, rented, or shared with any third parties or affiliates for their own marketing purposes.
• You may opt-out of receiving SMS messages at any time by replying “STOP” to any text message you receive from us.

5. How We Share Your Information

We do not sell your personal information for direct monetary compensation. However, we do share information with trusted third parties to operate our business:

• Service Providers: We share data with vendors who perform services on our behalf, such as our e-commerce platform, payment processors, shipping carriers, and email/SMS marketing platforms. These providers are strictly contractually bound to use your data solely for providing these services.
• Advertising & Analytics Partners: We use third-party tracking pixels (e.g., Meta Pixel, Google Analytics) to measure ad performance and serve targeted advertisements. Under certain state laws, this is considered “sharing” or “selling” data for cross-context behavioral advertising (see Section 7).
• Legal & Safety: We may disclose information if required by law, subpoena, or in the good-faith belief that such action is necessary to protect the rights, property, or safety of UVBrite, our customers, or the public.

6. Cookies and Tracking Technologies

Our website uses cookies, web beacons, pixels, and similar tracking technologies to function correctly, remember your preferences (like items in your cart), and analyze site traffic. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept strictly necessary cookies, you may not be able to complete a purchase on our site.

7. Your State Privacy Rights (CCPA/CPRA & Others)

Depending on your state of residence (including California, Virginia, Colorado, Connecticut, Utah, and Texas), you may have specific rights regarding your Personal Information:

• Right to Know & Access: You have the right to request the categories and specific pieces of Personal Information we have collected about you.
• Right to Deletion: You have the right to request the deletion of your Personal Information, subject to certain legal exceptions (such as completing a transaction or preventing fraud).
• Right to Correction: You have the right to request that we correct inaccurate Personal Information we hold about you.
• Right to Opt-Out of “Sale” or “Sharing”: Because we use third-party advertising cookies, you have the right to opt-out of the “sharing” or “sale” of your data for targeted advertising purposes.
• Right to Non-Discrimination: We will not discriminate against you (e.g., deny goods or charge different prices) for exercising any of these rights.

How to Exercise Your Rights & Opt-Out:

• To exercise your rights to access, delete, or correct your data, please contact us at hello@uv-brite.com.
• To opt-out of the sharing of your data for targeted advertising, you may utilize a recognized Opt-Out Preference Signal (OOPS) or Global Privacy Control (GPC) enabled in your web browser. When our systems detect a valid GPC signal, we will automatically opt you out of tracking pixels and advertising cookies.

8. International Data Transfers (GDPR)

If you are accessing our website from outside the United States, including the European Economic Area (EEA) or the United Kingdom (UK), your information will be transferred to, stored, and processed in the United States. We rely on your explicit consent, the necessity of fulfilling a contract (processing your order), and our legitimate business interests as the lawful basis for processing your data. You maintain the right to access, rectify, erase, or port your personal data by contacting us at the email below.

9. Data Retention & Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect your Personal Information against accidental, unlawful, or unauthorized destruction, loss, alteration, access, or disclosure. We retain your data only for as long as necessary to fulfill the purposes outlined in this policy, resolve disputes, and enforce our agreements.

10. Children's Privacy

Our Services are not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children under 16. If we become aware that we have collected data from a child without parental consent, we will take immediate steps to delete that information.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or relevant laws. We will notify you of any material changes by updating the “Effective Date” at the top of this policy and posting the revised version on our website.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: